Congrats to our friends at Avondale Dealerships on the grand re-opening of Rolls-Royce of Dallas! Avondale describes the newly redesigned showroom as an immersive, first-of-its-kind experience in North Texas. The newly redesigned space will open to welcome clients following a private reception on May 9th, 2024.
“At Avondale, we are excited to present a space that's more than just a dealership—it's a personalized gateway to the Rolls-Royce legacy, crafted by our dedicated team. We provide an experience that’s uniquely tailored to our clientele, reinforcing our commitment to individualized service as a hallmark of luxury in North Texas,” noted Hesham Elgaghil, president of Avondale Dealerships. “Our collaboration with Rolls-Royce allows us to deliver an experience that goes beyond expectations, focusing on the bespoke desires of our clients. Every interaction with our team at Rolls-Royce Motor Cars Dallas is an echo of the brand's meticulous craftsmanship, ensuring that the essence of Goodwood is felt in the personalized journey we offer.”
Avondale says the redesign reflects the latest visual identity of the brand. The showroom exudes sophistication, contemporary luxury, and creativity, while incorporating innovative digital technology with an inviting and relaxing interior design. Located in a prominent location in the heart of Dallas, Avondale says the redesigned showroom now offers clients an immersive experience from the moment they step foot into the building: the front door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalizing glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
Rolls-Royce Dallas. Photo: Avondale Dealerships. Click on Photos to Enlarge.
“The design, ambiance, hospitality and professionalism is what makes the new Rolls-Royce Motor Cars Dallas a welcoming slice of England in the United States,” said Martin Fritsches, President & CEO of Rolls-Royce Motor Cars NA. Every Rolls-Royce commission delivered by Rolls-Royce Motor Cars Dallas is assembled by the men and women in Goodwood England, home of Rolls-Royce.
Inside, the new showroom continues to exude sophistication, contemporary luxury, and creativity, yet still recognizing the importance of heritage for the marque, with quotes from the founding fathers of the brand throughout the showroom. Guests find a wholly immersive client experience and a welcoming atmosphere where current and future clients can experience and appreciate the marque’s magnificent motor cars.
Each Rolls-Royce is unapologetically luxurious, synonymous with beauty and elegance, and a true design icon. Fittingly, each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics. Galleria digital screens further allow a channel of personality to surround each vehicle on display, including Spectre, the most intelligent and powerful Rolls-Royce the marque has ever envisioned; Cullinan, the first all-terrain SUV from Rolls-Royce; and other models for guests to explore.
Rolls-Royce Dallas. Photo: Avondale Dealerships.
At the heart of the showroom lies The Bespoke Commissioning Atelier, a sanctuary for clients seeking personalized experiences. Here, discerning patrons can explore myriad options to tailor their Rolls-Royce motor cars to their unique preferences and personalities, ensuring that each vehicle is a true reflection of its owner’s individuality. Housing some of the marque’s most exquisite examples of craftsmanship, this relaxed cocoon allows guests to select personalized surface finishes, wood veneers, leathers, embroidery threads and fabrics in a variety of vivacious hues. The surface-finish samples are presented in the familiar Rolls-Royce speed form shape, making it easy to imagine the almost endless two-tone color combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aero foil, recalling The Honorable Charles Rolls’ passion for aviation. This sensory-inspired room helps clients to envision their dream commission coming to life.
You can take a look at the Avondale Dealership’s YouTube page here.
The new Rolls-Royce of Dallas showroom provides the optimum environment for an inspiring, engaging, and captivating experience for guests. The charm of Goodwood is felt in every space, including the Speakeasy, where guests may relax and enjoy refreshments. A comfortable lounge offers a place to luxuriate and enjoy the distinct heritage of the brand along with friends or colleagues. The Cabinet of Curiosities, located in the lounge area, features intriguing pieces that inspire and spark conversations.
Opening its doors to a hub of creativity and craft, on top of housing unrivalled motoring masterpieces, the showroom will provide an experience tailored to the bespoke needs of the dealership’s most discerning clientele with meticulous attention to detail.
"The remarkable transformation that Rolls-Royce Motor Cars of Dallas has experienced opens the door for North Texans to feel transported to Goodwood," Elgaghil said. "Avondale is pleased to connect our discerning clientele with this unmistakable automotive icon."
Rolls-Royce of Dallas is located at 5300 Lemmon Avenue in Dallas.
Photos Courtesy of Avondale Dealerships.