Great job Kia! Thanks to the automaker's year-long partnership with The PetFinder Foundation, more than 22,000 shelter animals found loving homes in 2022. 22,422 shelter animals to be exact. The campaign included a $500,000 donation to The PetFinder Foundation to help cover adoption costs.
“Kia is dedicated to giving back and helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this instance by easing the burden of overcrowding on local animal shelters nationwide,” said Russell Wager, vice president, marketing, Kia America.
NFTs
Kia kicked off its partnership with The PetFinder Foundation roughly a year ago during last year's Super Bowl with a spot starring "Robo Dog" and the EV6. Kia also developed a series of NFTs based on “Robo Dog”. In addition to making 10,000 NFTs available for free, the brand also released an additional 10,000 generative NFTs. These unique designs were available for purchase with 90-percent of all primary sales proceeds benefiting The Petfinder Foundation to help animals in need find their forever homes. In addition, a 10-percent royalty was written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series was resold on a participating secondary market, The Petfinder Foundation once again benefitted. Kia says NFT sales amounted to an additional $100,000 donation for The Petfinder Foundation.
“We are so honored to partner with Kia America. Their generous donation helped countless animals find loving and forever homes in 2022,” said Toni Morgan, Executive Director, The Petfinder Foundation.
Accelerate The Good charitable initiative
Kia's efforts to help homeless pets is part of the brand's Accelerate The Good charitable initiative. Through the initiative, Kia says it's donated more than $14 million to various causes since 2019. Most recently, Kia announced a minimum donation of $1 million to St. Jude Children’s Research Hospital, its third gift to St. Jude this year.
Photo Credit: Kia.