"Even if there was not a gift, I’d love this program anyway. It encourages people to do what I’ve been saying for decades: Go back to your dealer after you’ve had the car for a short time to get clarity on how everything works. The day you take delivery, you are tired and ready to go, and likely only absorb the basics, but you might really be surprised by what else your car will do!" - Car Pro Show Host Jerry Reynolds.
Subaru of America is launching a new first-of-its-kind program that allows new Subaru customers to choose a gift that will directly support a nonprofit or social organization. The new initiative, designed to transform customer appreciation into real-world impact, is in partnership with Gifts for Good.
The program is integrated into Subaru's Love-Encore delivery. Customers who buy a new vehicle and return to their participating retailer for a Subaru Love-Encore delivery will receive a gift of their choice that directly benefits a nonprofit organization or social enterprise that supports people in need, animals, or the environment. Subaru says the new program will drive hundreds of thousands of dollars into high-impact social enterprises and nonprofits nationwide.
If you're not familiar with Subaru's Love-Encore vehicle delivery experience, it's where new customers are invited back to the retailer 14-60 days after their purchase to meet with a dedicated expert who will answer any questions they have about their new Subaru.
Subaru says as of the program launch, Subaru is now Gifts for Good’s largest corporate partner, fueling its ability to support dozens of mission-driven enterprises each year.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “The commitment that Subaru has for supporting communities across the nation is unparalleled, and partnering with Gifts for Good is a natural extension of our brand and customer experience. We’re embedding social impact into every step of the customer journey—whether through waste reduction, animal welfare initiatives, or supporting children in need. It’s all part of our mission to do what’s right for people and the planet, ensuring that Subaru is More Than a Car Company, and that our retailers are More Than a Car Dealer.”
Credit: Subaru.
Subaru says Gifts for Good, a Certified B Corporation, curates customer appreciation gifts to create impact at every step of the customer experience, and that:
- All gifts are ethically sourced from vetted social enterprises based in the United States, and each has a tangible impact, allowing the program's social and environmental value to be measured.
- Eco-friendly gift packaging allows customers to participate in a circular gifting model by returning their reusable gift packaging, which will be refurbished for future Love-Encore gifts—aligning with the Subaru Loves the Earth initiative.
- Physical gifts are shipped from Gifts for Good’s fulfillment center at Goodwill Southern California, which contributes to job creation and workforce training for those transitioning out of homelessness, formerly incarcerated individuals, and others facing barriers to work.
Laura Hertz, CEO of Gifts for Good: “Subaru’s partnership with Gifts for Good is setting a new benchmark for corporate giving and transforming customer appreciation gifts into an opportunity for impact. Enabling customers to choose a physical gift with a direct tie to a worthy cause or to give their gift value to a charity is a unique opportunity. In the first month of the program, we have already seen over 50% of Subaru customers choosing to give their gift value to charity, driving home that this aligns deeply with the values of the Subaru family.”
To learn more about the Subaru Love-Encore gifting program vist: giftsforgood.com/pages/subaru.
Photo: Subaru of America.