Coolest Affordable Cars Under $30,000 For 2023

Looking for a cool car that's considered affordable in today's market? We turn to Kelley Blue Book for their picks for the 10 Coolest Cars Under $30,000 and the 10 Coolest Cars Under $20,000 for 2023. These budget-friendly models encompass both new and "gently" used vehicles - the oldest of which is a 2016 model.

"There are many different ways to define the subjective concept of 'cool' when it comes to cars, whether you're looking for style, performance, tech features, eco-consciousness, versatility, towing, or more," said Brian Moody, executive editor for Kelley Blue Book. "Picking just 10 cool cars can be tough these days because there are easily double that number in the marketplace, if not more. No matter how you define cool, there likely is something to suit both your needs and your tastes on these Coolest Cars lists."

Each vehicle on the following Coolest Cars lists can be purchased for less than $30,000 or $20,000 (respectively), according to the manufacturer's suggested retail price (MSRP) and Kelley Blue Book Fair Purchase Price.

Coolest Cars Under $30,000 

The compilation of cars with a sub-$30,000 price point features new 2023 model-year vehicles. 

Coolest Cars Under $20,000

This list focuses on lightly used and certified pre-owned (CPO) vehicles.

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Photo Credit: Mazda.