If you are like me, it was almost like getting the Sears Christmas Catalog when the JC Whitney catalog came. As a very young man, I recall turning the pages, one by one, looking at every automotive thing that was for sale, wishing I had my own car. Good news, they are making a comeback!
To see some of the items they offered years ago, click here →
-Jerry Reynolds, Host of the Car Pro Show
Big news for fans of the JC Whitney catalog! It's making a comeback as a 100+ page print and digital magazine! A new issue of the JC Whitney Magazine + Catalog will be released every quarter. It launched with a Winter issue last quarter. The new Spring issue is out now. It does require a paid subscription and you can get more info and subscribe here →
Courtesy: JC Whitney.
Renowned for its extensive catalogs since 1934, JC Whitney says it's long been the go-to resource for automotive parts and accessories - while also serving as a rite of automotive passage for tens of millions of enthusiasts and hobbyists. The company says its print and digital re-launch will set "new standards in automotive experiences". Content will include original stories, event news and guest posts from top car influencers across the U.S. and Canada. The ambitious rebrand also includes a re-imagined website, new YouTube Originals and, of course, an online store where you can buy JC Whitney branded merchandise that honors the company's heritage while appealing to modern tastes. (Think custom apparel, hats, glassware, and more.)
"This revitalization is a response to the growing consumer demand for immersive brand experiences and enduring passion for JC Whitney's heritage," said Tina Mirfarsi, Head of Brand and Strategy at JC Whitney. "We are excited to reconnect with our loyal fan base and engage new generations of car enthusiasts. JC Whitney was once a staple in garages across the US, and we are thrilled to bring that legacy back to a global audience. Each month, we will release valuable and entertaining content that honors our past while looking toward the future."
Courtesy: JC Whitney.
New original video content includes "On the Road", a series that's designed for DIY and DIFM car enthusiasts of all ages. The series highlights individuals both within and outside the automotive industry who share a passion for cars. Each episode delves into personal stories and topics like restoration projects and unique car builds, providing viewers with both inspiration and practical tips.
The automotive and music worlds combine in the new YouTube series "ROCKED" with world renowned photographer Mark "WEISSGUY" Weiss. The series features iconic musicians from the 70s, 80s, and 90s, and their vehicles. These episodes offer a unique blend of music and automotive culture, exploring the personal car collections and stories of legendary rock stars. Additionally, JC Whitney says it's partnered with Kevin Smith's Smodcastle Theatre and the Atlantic Highlands Auto Show as an official event sponsor, showcasing legendary movie cars from the “Back to the Future” DeLorean, to the “Jurassic Park” Jeep and the “Ghostbusters” Ecto-1, providing a fun experience and event for the community.
For more info, visit the company's website here.
Photos Courtesy of JC Whitney.