It's been a busy year for Dodge as the automaker works to rebuild its brand following the departure of Stellantis CEO Carlos Tavares last December. Now the automaker is launching a new interactive mobile experience for the next-gen Dodge Charger, as well as a new paint color.
New Interactive Mobile Charger Experience
Dodge's new interactive mobile 360-degree virtual experience showcases the all-new Dodge Charger and allows customers to create the dream ride on their phone. It's hosted by auto enthusiast and gearhead Garrett Reed who walks customers through all of the Chargers’ capabilities.
Customers cal also explore topics that interest them most, such as:
- Get informational deep dives on the three pillars of the new Charger – performance, technology and design – with detailed sub-sections packed with information on each subject
- Choose to explore the Charger Daytona Scat Pack or Daytona R/T model, then virtually customize the Charger to view a variety of available exterior colors, interior themes, and package features
- Animate exterior and interior features of the Charger, including opening and closing doors, activate Attitude Adjustment interior lighting or folding down/up the second-row seats, turning on/off the LED headlamps, opening/closing the rear hatch
The new interactive mobile experience can be accessed through a QR code on mobile devices in Dodge dealerships showrooms, Dodge auto show displays, and NHRA races and more throughout the year.
Bludicrous Blue
Dodge is also rolling out a new bright blue Bludicrous hue, one of eight exterior color options, for $795. 2025 Charger Daytona models in Bludicrous are arriving on dealership lots now. The color will also be available on four-door Charger Daytona that goes into production in the first half of 2025 as well as gas-powered Dodge Charger SIXPACK models starting in the second half of this year
Connect with a Dodge CarPro dealer near you using the link below:
Photo: Dodge/Stellantis.