'Tis the season for holiday commercials from automakers. We've shared with you Lexus' December to Remember campaign which shares a message of re-connecting with loved ones. Toyota is sharing its own message of seasonal cheer with its holiday-themed spots "Like No One's Watching" and "The Search", the first of which launched during NBC's “Christmas in Rockefeller Center" special and you can watch it below.
"Like No One's Watching"
“Like No One’s Watching” focuses on small acts of kindness. It tells the story of a young woman, Clara, who performs selfless acts of kindness for others throughout the holiday season. Things like delivering groceries to her elderly neighbor, leaving a small gift for another young neighbor and helping to catch and return a neighbor’s dog that escaped. Even helping cover her coworker’s shift for the holidays. In the final scene, Clara arrives home on Christmas Eve where she is surprised by a group of neighbors who are returning the favor with a Christmas tree and gifts. “Like No One’s Watching” was created by Saatchi & Saatchi and directed by Oscar Nominated director Ted Melfi.
"The Search"
Toyota describes "The Search" as a bilingual spot that shares a heartwarming Christmas story of a young protagonist, Sophia, and her grandfather driving in their Sequoia on a journey to find Santa’s house. The two share a special moment together on their daunting adventure. The bilingual spot was created by Conill Advertising and directed by award-winning director Peter Thwaites.
“Toyota’s holiday message focuses on simple acts of kindness and encourages people to connect with their communities this holiday season,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “We hope this heartwarming message will inspire viewers to spread kindness, during the holidays and beyond.”
Toyota Gives Back To Teachers
Toyota is taking its own message to heart by giving back to teachers. The automaker is partnering with National Center for Families Learning (NCFL) and Kids In Need Foundation (KINF) to provide teacher supply boxes that include essential supplies to fuel a semester of learning, including notebooks, pencils, folders, markers and more. All teachers at five under-resourced school districts across the country will be outfitted with supplies, impacting more than 15,000 students. Toyota says teachers receive a limited number of supplies for their students when the school year starts, and they are often depleted as the semester progresses.
Photo Credit: Toyota.