144,000 new pickups heading to dealers all at once. Just when you think you’ve seen it all!
Well, you have to assume this will be really good for upcoming incentives and bargains. Dealers can’t sit on these or the interim interest charges (called floor plan) will eat them alive.
Jerry Reynolds, Host of the Car Pro Show
Online order books for the 2024 Ford F-150 Lightning are now open, as shipping resumes to dealers following a more than two-month delay. Ford issued a stop-ship order on February 9th, due to an undisclosed issue that prompted quality inspections. With shipments once again underway, Ford is also noting the lineup's reduced prices and that the extended-range Flash model is available with an MSRP under $70,000.
Ford F-150 Lighting Family. Photo Credit: Ford.
Tuesday's news follows Ford's announcement last week that it is mounting what it calls an "unprecedented truck offensive" never seen before in the automaker's history. April 11, Ford announced it was now shipping the all-new Ranger and Ranger Raptor, new F-150, F-150 PowerBoost Hybrid, F-150 Raptor, and F-150 Lightning, and that it had assembled 144,000 of the new trucks in the first quarter.
Ford says it's now introduced new versions of Super Duty, F-150 and Ranger since last spring, and that combined those nameplates make up 90% of Ford pickup volume.
“The Ford truck lineup has never offered customers so much choice, and never had so many new models coming all at once. No other automaker has a gas, hybrid, diesel and electric full-size pickup, and with trucks from the compact Maverick through Super Duty and off-road versions of every model, Ford has a pickup for nearly every customer use case.” -Andrew Frick, president, Ford Blue
Maverick, Super Duty
Ford cites the rise of DIY, along with a new breed of compact, hybrid, and electric pickups as some signs of growing American truck demand. The automaker points to a 4.5% boost in U.S. industry truck sales last year and says it will soon get another boost from its new Ford trucks, which join hot-selling models like Maverick and Super Duty.
The compact Maverick pickup, America’s top-selling hybrid truck, brings Built Ford Tough into city centers. Super Duty continues to dominate key heavy-duty segments like construction and utility services as the American economy grows.
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Photo Credit: Ford.
Ford says it assembles more vehicles in the U.S. than any other automaker and employs the most UAW-represented hourly autoworkers. More than half of those team members contribute to F-150 or Ranger production. Ford says it assembles a new truck in the U.S. every 33 seconds.
Hybrids
Ford says hybrids are especially hot right now, including trucks. Ford says it owns 72% of the U.S. hybrid pickup market, with Maverick Hybrid leading the way – at least until the new F-150 arrives. The F-150 PowerBoost Hybrid with available Pro Power Onboard is basically a mobile generator standing by to make customers the hero of the next power outage. For 2024, Ford says it is doubling the production rate F-150 PowerBoost hybrid to 20% of all F-150 pickups.
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