Goodyear takes the lead in this year's J.D. Power 2025 U.S. Original Equipment Tire Customer Satisfaction Study. It pulls past Michelin, last year's highest ranking brand overall. Goodyear also snags the passenger car top spot from Michelin, but Michelin ranks highest in the Performance Sport segment for the second straight year.
Overall, tire satisfaction declined this year over last. After the first two years of ownership, overall satisfaction for tires dipped to 790 from 796. This year's study also shows how important tire performance is to brand loyalty and a happy customer.
Researchers say the biggest factor in this year's dip is a decline in tire traction and handling satisfaction, down seven points from 2024, the biggest year-over-year decline of any factor (to 803 on a 1,000-point scale). Customers who had a problem with either traction or handling had a 19-percent point lower loyalty rate (39%) that those who didn't (58%).
“The overall experience of tire traction and handling during poor weather conditions, such as snow-covered/icy roads and wet roads, is one of the top customer concerns,” said Jason Norton, director of benchmarking at J.D. Power. “If tire performance doesn’t meet customer expectations in these conditions, they will seek an alternative that does. In this competitive environment for tire manufacturers, a greater focus on quality will enhance overall customer loyalty.”
Study Rankings
Luxury
- Goodyear (821)
- Michelin (814)
- Pirelli (801)
Passenger Car
- Goodyear (815)
- Yokohama (807)
- Michelin (805)
Performance Sport
- Michelin (818) - 2nd consecutive year
- Goodyear (809)
Truck/Utility
- Hankook (812)
- Michelin (792)
- Bridgestone (786)
About the study
The U.S. Original Equipment Tire Customer Satisfaction Study measures tire owner satisfaction in four areas (in order of importance): tire ride; tire wear; tire traction/handling; and tire appearance. The study includes four vehicle segments: luxury; passenger car; performance sport; and truck/utility. The study is based on responses from 26,976 owners of 2022 and 2024 model-year vehicles and was fielded from July through December 2024.
Photo Credit: Goodyear.