If you haven't seen the all-new Toyota Crown yet, you soon will and it’s a beauty. Toyota is hyping the return of the Crown, (last sold in the U.S. in 1972), with the launch of a new marketing campaign.
Toyota say the"Says So Much" campaign conveys how great it feels to show off the "jaw-dropping style and performance" of the brand’s all-new hybrid-only sedan.
"'Says So Much' celebrates the customer who is always reaching for that next milestone," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. "The all-new Toyota Crown customer wants a vehicle they can be proud of – one that celebrates their achievements. The campaign showcases the sedan's dynamic presence and styling that will help our drivers stand out in the crowd."
Toyota says the Saatchi & Saatchi campaign highlights what consumers will experience behind the wheel. In the :30 spot, titled "Reunion," directed by Rachel McDonald, viewers are invited to imagine moments where they might effortlessly stand out in style in the all-new Toyota Crown. It features the main character's commute and arrival to a school reunion while showcasing the Toyota Crown's bold styling, premium comfort, and elevated ride height.
Credit: Toyota.
Click here for the history of the Crown →
Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: Hybrid MAX (available only on the Platinum grade) or the Toyota Hybrid System (THS).
The Crown will arrive at CarPro Toyota dealerships in early 2023. It starts from $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade.
Read more about the 2023 Toyota Crown in our post here →
Photo Credit: Toyota.