The way the calendar falls this year, September ends on Saturday, September 30, which makes this the last weekend of the month and the last weekend of the quarter. Both those occasions make it a buyers’ market for those in the market for a new set of wheels. The automakers push for quarterly volume numbers, and the dealers push for the end of the month AND the end of the quarter.
More importantly, the September incentives, which are the best we’ve seen in years, run through Monday, October 2nd. I fully expect a de-escalation and possibly an end to incentives from Ford, General Motors, and Stellantis. If that happens, it will take incentive pressure off the non-union automakers and they too, could reduce spending.
If you have a trade-in, the used car market is still crazy high.
If you think you may be doing something in the next 60 days or so, I’d strongly consider pulling that decision forward to now, no later than Monday to take advantage of this buyer’s market.
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