J.D. Power is sharing the results of its 2024 U.S. Original Equipment Tire Customer Satisfaction Study.
It finds the satisfaction gap between EV and gas-powered owners is growing when it comes to their original tires. Researchers say EV owners aren't as satisfied because they aren't informed that their tires will wear out faster. The study shows that EV owners have similar expectations of tire wear as do owners of gas-powered vehicles, despite EV tires naturally wearing faster due to greater vehicle weight and higher torque.
“The widening satisfaction gap between EVs and gas-powered vehicles highlight an opportunity for tire manufacturers and automakers to educate EV owners on the differences in performance,” said Ashley Edgar, senior director of benchmarking and alternative mobility at J.D. Power. “Additionally, because of the inherit conflict of maximizing vehicle range and optimizing tire wear for EVs, tire manufacturers and automakers need to work together to overcome the challenge without completely sacrificing tire performance in other areas, especially as the EV market continues to increase.”
Study Rankings
Michelin is the top-ranked tire in the Luxury, Passenger Car and Performance Sport Vehicles.
“It is a monumental honor to win awards that are based on consumer feedback, and Michelin could not be prouder to receive more than 100 J.D. Power Awards in customer satisfaction in the tire category,” said Alexis Garcin, President and CEO of Michelin North America, Inc. “As the most awarded tire brand in the U.S., we continue to thank our people who help design, build and distribute our tires. Our commitment is to provide the best experience for those who chose Michelin tires, and it is humbling to see our mission come to life, year after year.”
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Photo Credit: Michelin.
Michelin ranks highest in the luxury segment for a 21st consecutive year, with a score of 834. Goodyear (812) ranks second and Continental (811) ranks third.
Michelin ranks highest in the passenger car segment with a score of 823. Goodyear (811) ranks second, followed by Kumho (799) ranks third.
Michelin ranks highest in the performance sport segment with a score of 833.
Falken ranks highest in the truck/utility segment with a score of 818. BFGoodrich (812) ranks second and Hankook (804) ranks third.
J.D. Power says its U.S. Original Equipment Tire Customer Satisfaction Study measures tire owner satisfaction in four areas (in order of importance): tire ride; tire wear; tire traction/handling; and tire appearance. The study includes four vehicle segments: luxury; passenger car; performance sport; and truck/utility. The study is based on responses from 31,414 owners of 2022 and 2023 model-year vehicles and was fielded from August through December 2023.
To see the entire study, click here.
Photo Credit: Goodluz/Shutterstock.com.