Drivers are happier with their new vehicle tires than they were last year. According to the J.D. Power 2023 U.S. Original Equipment Tire Customer Satisfaction Study, overall driver satisfaction in original equipment tires increased five points over 2022.
J.D. Power Tire Satisfaction Study
While satisfaction with tires fitted to gas-powered vehicles is the primary reason for the increase, researchers say that surprisingly EV owner satisfaction is up 63 points over the 2022 study.
Overall, owner satisfaction in their tires increases five points to 799 (on a 1,000-point scale) in 2023. In terms of brands, Michelin tops the luxury and truck/utility segments. Pirelli tops the passenger segment.
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J.D. Powers' annual study measures looks at tires in the 1 and 2 years of service. It studies owner satisfaction in four areas (in order of importance): tire ride; tire wear; tire traction/handling; and tire appearance. The study encompasses four vehicle segments: luxury; passenger car; performance sport; and truck/utility. The performance sport segment is not award eligible due to an insufficient number of brands ranked.
“The industry's focus on EV tire performance shows, especially in terms of lack of vibration and quietness on the road, as compared to non-EVs,” said Ashley Edgar, senior director of benchmarking and alternative mobility at J.D. Power. “As electric vehicle market share increases, it is imperative for both the EV manufacturers and tire manufacturers to collaborate to fine-tune these areas as they play such a large role in EV performance and tire satisfaction.”
Rankings
Luxury Car Segment
In the rankings, Michelin ranks highest in the luxury segment with a score of 833 for a 20th consecutive year. Goodyear (818) ranks second. The segment average is 813.
Passenger Car Segment
Pirelli ranks highest in the passenger car segment with a score of 828 for a second consecutive year. Michelin (827) ranks second and BFGoodrich (825) ranks third.
Truck/Utility Segment
Michelin ranks highest in the truck/utility segment with a score of 809. Bridgestone ranks second (801) and Continental ranks third (798).
For complete rankings click here.
More on the Study
The 2023 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 32,151 owners of 2021 and 2022 model-year vehicles and was fielded from August through December 2022.
For more information visit the J.D. Power website.
