July 4th is less than a month away and that means it's time to talk about the most patriotic brands in the U.S., according to the annual Brand Keys "Most Patriotic Brands" Survey. As you might imagine, Jeep is once again the #1 most patriotic U.S. brand, a distinction it now holds for 23 consecutive years - the same number of years the survey's been conducted. Jeep says consumers that were surveyed assessed brands that best embody the value of patriotism in 2024.
"Being recognized as America's most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other," said Bill Peffer, senior vice president and head of Jeep brand North America.
Here's a look at the top 5 ranking brands:
- Jeep
- Ford
- Levi Strauss
- Coca-Cola
- Disney
To read the full list of 50 brands click here.
To determine the 2024 rankings, Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and Jeep says the brand was identified as the best for meeting today's patriotism challenges.
"Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present," said Robert Passikoff, President, and founder of Brand Keys. "And if there's such a thing as 'patriotic DNA,' it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year."
The Jeep Brand says it and the USO are also marking 16 years together to help support and keep the members of the nation's military connected to everything that gives meaning to their service. You can find more info at USO.org.
Additionally, Jeep offers a Military Incentive Program in which select military personnel are eligible for military bonus cash to use toward select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on select 2024 and 2023 Jeep brand vehicles.
Photo Credit: Stellantis.