Jeep is being recognized for the 20th year in a row as the most patriotic brand in America in Brand Keys' 20th annual Most Patriotic Brands survey. The study surveys consumers to come up with a list of the top 50 most patriotic brands that consumer feel best embody the value of patriotism. Jeep is #1 again, followed by Disney, with Amazon and Walmart sharing third place, Coca-Cola in 4th and Ford taking fifth place with American Express.
Here's a look at the Brand Keys' Most Patriotic top ten brands in 2022 vs 2002.
2022 2002
1. Jeep 1. Jeep
2. Disney 2. Hershey’s
3. Amazon 3. Coca-Cola
4. Walmart 4. Kodak
5. Coca-Cola 5. Levi Strauss
6. American Express 6. Colgate
7. Ford 7. Zippo
8. Apple 8. Marlboro
9. Coors 9. Walmart
10. Levi Strauss 10. Gillette
"The Jeep brand is a classic. Its ability to literally own the value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic Brands survey, Jeep has been rated No. 1 by consumers," said Robert Passikoff, president and founder of Brand Keys. "That value, 'patriotism,' is the emotional part of decision-making that accounts for an enormous portion of why consumers have emotionally engaged with the brand. Jeep resonates a degree of allegiance consumers recognize, appreciate and, most importantly, act upon when making a purchase decision. Consumers know there's a difference between wrapping yourself in the flag and being a brand people believe has actually earned that right. Jeep earned it, owns it, and we congratulate them again this year."
Photo credit: Jeep.
Brand Keys says to determine 2022 rankings it surveyed more than 5,800 consumers who were16 to 65 years of age, balanced for gender and political affiliation, assessed 1,172 brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluate brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges.
"The Jeep brand is incredibly proud of its military heritage with origins that date back to 1941 – the birth of an iconic 4x4-capable vehicle the U.S. Army specifically requested," said Jim Morrison, senior vice president and head of Jeep brand North America. "The Jeep brand has become synonymous around the world for outdoor adventure and freedom, and being recognized as America's most patriotic brand for two decades running is a testament to our passionate Jeep community and to all those who protect our independence."
You can read about Jeep's new military-inspired 2023 Gladiator and Wrangler Freedom Editions here.
Photo Credit: Stellantis.