Kia America is sharing some news about its "Accelerate the Good” Dealer Match program. The automaker says the third year of the program raised more than $4.5 million for non-profits nationwide in 2023, a 20 percent increase in overall donations over last year. The program supported a number of organizations including Jude Children’s Research Hospital, No Kid Hungry, Covenant House and The American Red Cross.
Kia says it, along with its nationwide network of dealers, selected charities across the U.S., including organizations that help treat and defeat childhood cancer and other life-threatening diseases; help end childhood hunger; provide shelter for youth facing homelessness; provide natural disaster relief for recovering communities; offer support for military families; help shelter animals find forever homes and assist with environmental cleanup projects nationwide
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Credit: Kia America.
“At Kia America, we believe in helping those in need and giving back to the local communities in which we live and work, and our retailers across the country share those same important core values. We are proud that our donations increased as it allowed us to provide even more assistance to those effected by a wide variety of issues from childhood cancers, to homelessness and hunger, to natural disaster relief and environmental causes,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America.
Donations were provided to the following organizations:
- American Red Cross
- Covenant House
- National Geographic Society
- Operation Homefront
- Petfinder Foundation
- Share our Strength’s No Kid Hungry Campaign
- St. Jude Children's Research Hospital®
- Toys for Tots
Kia says it supported several local charities across the U.S. as well, such as children’s hospitals and food banks.
The automaker says the latest donations are a further extension of Kia’s “Accelerate the Good” charitable initiative, which has provided more than $30 million to those in need since 2019. The initiative also includes dozens of employee volunteer projects with nonprofit partners, including beach clean-ups, coat drives, sorting at food pantries, and creating art kits for children’s hospitals. In addition to the dealer match donations, Kia says it's made donations to establish scholarships for students in need looking to pursue their dreams of higher education as well as grants to budding scientists and researchers working on environmental conservation programs including global ocean cleanup initiatives and animal welfare organizations.
Photo Credit: Kia.