Kia America says its "Accelerate the Good" dealer match program is responsible for raising nearly $4 million for various non-profits nationwide.
Kia’s “Accelerate the Good” Initiative
This week, the automaker announced its program has raised $3.779 million for selected charities across the U.S. Funds benefited organizations that help treat and defeat childhood cancer and other life-threatening diseases, help end childhood hunger, provide shelter for youth facing homelessness, provide disaster relief for recovering communities, and offer support for military families.
"Helping those in need is a core tenant of the Kia brand and we are proud to partner with our retailers to make a positive impact on communities across the U.S.," said Sean Yoon, president and CEO of Kia North America and Kia America.
Kia says donations will be provided to the following organizations:
- St. Jude Children's Research Hospital
- American Red Cross
- Covenant House
- Marine Toys for Tots Foundation
- Share our Strength's No Kid Hungry Campaign
- Operation Homefront
- The Petfinder Foundation
Kia says it will also support several local charities across the U.S.
Kia Motors “Accelerate The Good” initiative donates personal protective equipment (PPE) to hospitals and medical facilities nationwide. Photo released May 2020. Credit: Kia.Kia says that overall its "Accelerate the Good" charitable initiative has provided more than $22 million to those in need since 2019. In addition to the dealer match donations, Kia says it's also made donations to establish scholarships for students in need looking to pursue their dreams of higher education; provided PPE to medical facilities nationwide during the pandemic; and partnered with animal welfare organizations including those that help rescue and preserve the endangered sea turtle population.
Photo Credit: Kia