As I told you on the CarPro Show last Saturday, all the year-end campaigns are in full effect, including the iconic Lexus December to Remember event. Truly, the year-end incentives are always the best of the year whether you want to lease or buy.
Jerry Reynolds, The Car Pro
Lexus' iconic December to Remember campaign is now underway. This year, the annual holiday-themed end-of-year sales event is focused on the special moments, thoughtful surprises and magic at the heart of the holiday season.
“The focus of this year’s ‘December to Remember’ campaign is to intentionally celebrate the special moments that can’t be wrapped – from thoughtful surprises to making memories with loved ones,” said Vinay Shahani, vice president Lexus marketing. “We’re amplifying the spirit of the season year-round through curated marketing efforts and purposeful partnerships.”
Two new broadcast spots support the campaign, “Overnight Lexus” and “Sled Dogs”.
Sled Dogs
“Sled Dogs" introduces audiences to the all-new 2024 Lexus GX as it effortlessly travels down the road on snow-covered terrain. In the spot, the driver and a Siberian Husky secured in the second-row, locate the dog's owner and his fellow four-legged friends and their broken sled in the woods.
Overnight Lexus
The first-ever 2024 Lexus TX is the star of "Overnight Lexus”. The storyline here is that a dad tells his son the familiar tale about magic beans that grow overnight. The boy later goes out to the front yard and buries a toy Lexus under the snow. The next morning, the boy wakes excited to find a brand-new Lexus TX wrapped in a giant red bow.
Time Machine
Lexus also brings back its popular 2022 “December to Remember” commercial, “Time Machine" with its heartwarming holiday family reunion storyline.
Other campaign campaign elements this year include a holiday-themed collaboration with TikTok content creator @sebastianjern featuring the Lexus RX. Also, a digital activation on Sphere in Las Vegas featured the all-new 2024 Lexus GX. It was live from November 20-26 and you can see it below:
Lexus is also giving back to the community this holiday season. The automaker says it continues to be a proud partner of the Boys & Girls Clubs of America and will donate $150,000 to support their important work in the community.
