If you love your Toyota, you're not alone. Toyota is the most-loved brand in America, according to iSeeCars, with the Toyota Highlander Hybrid ranking first as the most-loved car. The findings are part of iSeeCars' latest research that ranks the most-loved vehicles, brands, SUVS and trucks.
Some study highlights:
The research is based on which vehicles have the highest percentage of owners keeping it for 15 years or longer. That's nearly double the time of iSeeCars' previous research that found the average length for new car ownership is approximately eight years.
iSeeCars says it analyzed over 929,000 cars from model years 1981-2009 sold from January-September 2024 to determine which older cars are most likely to be kept by their original owners.
Top 13 Most-Loved Vehicles - iSeeCars Study |
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Rank |
Model |
% 15-Year-Old+ Cars Kept by Original Owner |
Compared to Average |
1 |
7.0% |
1.9x |
|
2 |
6.9% |
1.8x |
|
3 |
6.6% |
1.8x |
|
4 |
6.4% |
1.7x |
|
5 |
6.3% |
1.7x |
|
6 |
6.3% |
1.7x |
|
7 |
Ford Escape Hybrid |
6.3% |
1.7x |
8 |
6.2% |
1.6x |
|
9 |
Lexus IS 350 |
5.8% |
1.5x |
10 |
5.7% |
1.5x |
|
11 |
5.5% |
1.5x |
|
12 |
5.5% |
1.5x |
|
13 |
5.5% |
1.5x |
|
Overall Average |
3.7% |
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Most-Loved Brands - iSeeCars Study |
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Rank |
Brand |
% 15-Year-Old+ Cars Kept by Original Owner |
Compared to Average |
1 |
Toyota |
5.6% |
1.5x |
2 |
Honda |
5.3% |
1.4x |
3 |
Lexus |
4.4% |
1.2x |
4 |
Mazda |
4.3% |
1.1x |
5 |
Hyundai |
4.2% |
1.1x |
6 |
Subaru |
4.1% |
1.1x |
Overall Average |
3.7% |
-- |
Most-Loved SUVs - iSeeCars Study |
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Rank |
Model |
% 15-Year-Old+ Cars Kept by Original Owner |
Compared to Average |
1 |
7.0% |
2.0x |
|
2 |
6.6% |
1.9x |
|
3 |
6.3% |
1.8x |
|
4 |
Ford Escape Hybrid |
6.3% |
1.8x |
5 |
6.2% |
1.8x |
|
6 |
5.5% |
1.6x |
|
7 |
5.2% |
1.5x |
|
8 |
5.0% |
1.4x |
|
9 |
4.8% |
1.4x |
|
10 |
4.7% |
1.3x |
|
SUV Average |
3.5% |
-- |
Most-Loved Trucks - iSeeCars Study |
|||
Rank |
Model |
% 15-Year-Old+ Cars Kept by Original Owner |
Compared to Average |
1 |
6.4% |
1.7x |
|
2 |
5.5% |
1.5x |
|
3 |
5.5% |
1.5x |
|
4 |
5.2% |
1.4x |
|
Truck Average |
3.7% |
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