The Jeep brand is celebrating a big milestone - its 20th Anniversary! In honor of the monumental occasion, the automaker is rolling out the 2023 Wrangler Rubicon 20th Anniversary Editions, calling them the most capable Wrangler's yet.
The 20th Anniversary Editions are available on the 2023 Wrangler 4xe plug-in hybrid as well as the 2023 Wrangler Rubicon 392. The special editions feature a new seven-slot grille, beadlock-capable wheels, 83-piece tool kit, triple hoop grille guard, steel bumpers, half-inch suspension lift, distinctive 20th Anniversary decals and more. Inside, you find feature unique red-and-black leather seats and red leather-wrapped instrument panel bolster. The limited-edition Jeep SUVs also come with a special swing gate plaque and shifter medallion. Also a Mopar-designed, factory-installed on-board air compressor is available on Wrangler for the first time ever, and it's exclusive to the anniversary special edition.
Photo Credit: Stellantis.
“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”
There are only a limited number to go around and you can order one starting through a CarPro dealer starting this month. The Wrangler Rubicon 4xe special edition MSRP's for $69,585 and the Wrangler 392 for $90,895, excluding a $1,795 destination charge.
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375-horsepower 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe and a nearly silent off-road experience. The extensive equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:
The 2023 Jeep Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470-horsepower 470-lb.-ft. V-8, accelerates from 0-60 mph in 4.5 seconds and through the quarter mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s long list of special-edition content includes:
The special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk'n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.
These models will also be eligible for an exclusive available Rubicon 20th Anniversary Level II upfit by American Expedition Vehicles (AEV). This will bring 37-inch tires to the Wrangler for the first time plus a lot of other off-road goodies.
This exclusive upfit package creates the most capable Wrangler ever with:
Pricing for the Rubicon 20th Anniversary Level II upfit by AEV carries an MSRP of $21,983 for the 20th Anniversary Wrangler Rubicon 4xe and $20,135 for the 20th Anniversary Wrangler Rubicon 392 (all prices exclude $995 upfit logistics charge).
These limited-edition Wranglers will be available on a first-come, first-serve basis. You can order one through your CarPro Jeep dealer this month. Production begins at its Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in the second quarter of 2023. Vehicles will ship directly from the Toledo Assembly Complex to AEV for upfit and then to the customer’s dealer of choice.
Photo Credit: Stellantis.