Mid-Year 2024 U.S Auto Sales Report: All Automakers Reporting

I promised I’d get the mid-year sales report to you, although I don’t have faith in the numbers due to the CDK computer meltdown at the pivotal end of June, just as the second quarter was ending.  I think we’ll see a spike in July numbers from the June sales that could not be reported.  Even with that, sales were up the first half of 2024 over the first half of 2023 by a little over 1%, so good news for the auto industry.

Surprisingly, Fiat, Lincoln, and Volkswagen were up the most over last year, but to put it in perspective, none of them had a good first half of 2023.  In the biggest fall, I am surprised that Acura and Ram were way off.  At Acura I suspect lack of vehicles this year hurt them, but Ram is a mystery.  In fact, all the Stellantis brands are off this year.  They don’t seem to be keeping up with the competition on incentives, and they have had a number of long-time executives depart this year.  The dealers are begging for help to move vehicles, they are terribly overstocked and the interest bills are huge.  In fact, Honda jumped ahead of Stellantis year-to-date for the first time I can ever remember.  This is something I will continue to watch.

In the top five, Toyota, Ford, Honda, and Nissan were all up, with Chevrolet being down, but barely.  The race between Ford and Toyota is one to watch the rest of the year.  Toyota will likely be victorious as #1 again, they still have a lot of new product in the pipeline, and Ford really doesn’t.

I did not include the all-electric car makers, as I told you last week, most of those companies just estimate sales and I don’t find the information reliable.

Mid-Year 2024 U.S. Auto Sales 

Here are your winners and losers for the first half of 2024 against sales the first half of 2023:

1. Toyota   1,019,429 -  Up 16%

2. Ford   1,003,726 -  Up 4%

3. Chevrolet    838,697 -  Down 1%

4. Honda   626,266 -  Up 12%

5. Nissan    461,433 Up 3%

6. Hyundai  399,523 Up 2%

7. Kia   386,461 Down 2%

8. Subaru   322,443 Up 6%

9. Jeep 304,182 Down 9%

10. GMC   281,882 Down 2%

11. Mazda  202,486 Up 9%

12. Ram   200,792 Down 25%

13. Volkswagen   182,900 Up 26%

14. Mercedes-Benz  179,489 Up 6%

15. BMW   175,724 Up 3%

16. Lexus   167,411 Up 12%

17. Audi   93,282 Down 14%

18. Dodge   92,737 Down 16%

19. Buick   89,774 Up 11%

20. Chrysler   74,574 Down 8%

21. Cadillac  73,904 Down 2%

22. Volvo   62,882 Up 5%

23. Acura   53,371 Down 27%

24. Mitsubishi   51,133 Up 12%

25. Lincoln   48,817 Up 26%

26. Land Rover   32,717 Up 15%

27. Porsche   32,323 Down 11%

28. Genesis   31,821 Up 3%

29. INFINITI   28,027 Down 13%

30. MINI  12,239 Down 18%

31. Jaguar   5,093 Up 17%

32. Alfa Romeo   4,479 Up 2%

33. Rolls-Royce  925 Up 5%

34. McLaren  535  Flat

35. Fiat   470 Up 68%

Photo Credit: Andy Dean Photography/Shutterstock.com.