Pickup sales are on fire, especially for the Blue Oval brand. It is clear Ford has found the answer to the microchip issue, and they are cranking out its most profitable vehicle in big numbers.
Generally, it’s a bit of a horse race between Ford and GM, and sometimes between Ford and Ram more recently. This year, it’s not even a race for first. Chevy and Ram could have a run for second, but likely 2023 will end up Ford by a huge margin, followed by Chevy, then Ram.
So, here are the pickup truck sales so far in 2023, year-to-date, and how they fared versus the first half of 2022:
Best-Selling Pickup Trucks Though June 2023
Make/Model |
YTD 2023 |
VS YTD 2022 |
1. Ford F-Series |
523,054 |
75% |
2. Chevrolet Silverado |
268,291 |
2% |
3. Ram Trucks |
223,050 |
9% |
4. Toyota Tacoma |
116,845 |
8% |
5. Toyota Tundra |
59,735 |
35% |
6. Ford Maverick |
56,047 |
45% |
7. Nissan Frontier |
34,139 |
21% |
8. Chevrolet Colorado |
33,165 |
25% |
9. Ford Ranger |
32,321 |
4% |
10. Honda Ridgeline |
27,430 |
39% |
11. Jeep Gladiator |
27,326 |
29% |
12. Hyundai Santa Cruz |
20,050 |
10% |
13. GMC Canyon |
11,724 |
14% |
14. Nissan Titan |
10,550 |
6% |
15. GMC Hummer |
65 |
83% |
Photo Credit: Ford.
