Ram is launching its next line of Built to Serve trucks. The limited edition series honors firefighters, police and medical service providers and all models come equipped with Ram's 4X4 Off-Road group upgrades. The first one to roll out is the Ram 1500 Built To Serve Firefighter Edition. Two forthcoming models will pay tribute to police and medical service providers.
The Ram 1500 Built to Serve Firefighter Edition honors the firefighter community. Production begins this month at its Sterling Heights, MI Assembly Plant.
“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Each special edition pickup will be available in two specially selected, unique low-volume exterior paint colors that evoke the spirit, mission and history of that service. The firefighter-inspired Ram 1500 Built to Serve edition is offered in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.
Unique interior and exterior features include a United States flag and a Built to Serve decal on each of the rear quarter panels. Built to Serve models also come with an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior. Trucks also feature black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
The interiors of each of the Built to Serve Ram trucks will also honor each of the three main emergency services, accented with unique, corresponding color stitching. The pickup honoring firefighters offers orange accent stitching.
Owners can personalize their trucks, too, by displaying their own patches on Velcro panels inside the cabin. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 Built to Serve editions also feature:
Ram 1500 Built to Serve models are loaded with 4x4 Off-Road Group content, including:
Packages for Ram Built to Serve editions are available on Big Horn models and in all body styles and all powertrains. Ram 1500 Built to Serve models start from $46,625, plus $1,795 destination and new models go on sale in the spring of 2022.
Photo Credit: Stellantis.