It's Subaru Loves Pets month! As with each October, the automaker is highlighting shelter pets in an effort to unite them with loving homes. Subaru is also continuing to put a special focus on "Underdogs", senior, physically challenged or otherwise unique dogs who often find themselves waiting the longest to be adopted. You can catch some of this year's new ad campaign below:
Subaru says that according to the American Society for the Prevention of Cruelty to Animals (ASPCA), nearly 6.3 million companion animals enter shelters each year.
Subaru says it is once again partnering with more than 600 of its participating retailers to join forces with local shelters, rescues and pet organizations to help find loving homes for these animals through a combination of in-person and virtual pet adoption events.
"The unconditional love of an adopted pet is something we cherish and support throughout the year, but October holds particular significance as we dedicate the entire month to uniting pets with the caring homes they rightly deserve," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "Together with our retailers, we are committed to creating a better world for animals everywhere, and actively connecting them with our Subaru community of passionate animal advocates."
Subaru will also mark the fifth annual National Make A Dog's Day on October 22, Subaru says the holiday, created by automaker, invites dog enthusiasts everywhere to do something extra-special for their canine companions. You're invited to share these moments on social media using the hashtag #MakeADogsDay.
For each pet adopted during the month of October, participating retailers will make a $100 donation to their partner shelter. Subaru will also additionally contribute $20 to the ASPCA for each purchase of select Subaru Pet-Friendly Accessories, including pet harnesses, seat protectors, and travel bowls, via Subaru Parts Online. Also, for each "Animal" badge ordered through Subaru Badge of Ownership in October, Subaru will donate another $1 to the ASPCA.
Subaru says in 2020, it along with its retailers have helped over 106,000 shelter pets find loving homes through the Subaru Loves Pets adoption campaign. And since 2008, Subaru and its retailers have donated over $51 million to national and local organizations, supporting the rescue, transportation, and adoption of over 420,000 animals.
Photo Credit: Subaru.