Lincoln is launching its marketing campaign for the all-new 2025 Navigator as it begins to arrive in showrooms. It features longtime ambassador and owner Serena Williams. The campaign is dubbed Mic Drop, as Lincoln says it needs no introduction. It's not just a figurative title either, as microphones literally drop from the sky throughout the video. The spot, which you can watch below, ends with the tag line "The Original. Better Than Ever."
Lincoln first introduced the new Navigator last summer. It features bold new looks, a redesigned interior, and new technology. The cabin features the Lincoln Digital Experience with an immersive 48-inch panoramic display and Google Assist. The new Navigator also introduces two new Lincoln Black Label themes.
Lincoln is also highlighting a feature called Lincoln Rejuvenate turns the SUV into a “spa on wheels”. The feature automatically adjusts seat position with heat and massage options, climate control, scenting, sound, lighting, and expansive visuals to reduce stress and create a relaxing experience inside the vehicle.
The Making of Mic Drop:
The new Navigator is now arriving in CarPro dealer showrooms starting from $99,995 excluding destination.
For more on the all-new 2025 Lincoln Navigator read our post here →
Photo: Lincoln.