This holiday season marks Subaru of America's 17th annual Share The Love Event. It's a time every year during which the automaker makes a donation to a national charity partner for every Subaru sold or leased at a participating retailer in the U.S. during the campaign period.
Through January 2, 2025, Subaru will donate $250 to the purchaser’s choice of four charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA), Make-A-Wish, Meals on Wheels, and the National Park Foundation. Subaru says its goal is to raise $32 million for charity during this year's campaign, which would bring the total to nearly $320 million overall over the past 17 years.
The event also benefits local charities, too. Retailers can also select up to two hometown charities in their communities to receive at least an additional $50 total for each vehicle sold or leased to accompany the original donation. Plus, many participating Subaru retailers will donate $5 to their registered hometown charities for every Subaru vehicle routine service visit during the campaign period.
“It is our honor to support causes and organizations that strive to make a difference through the annual Subaru Share the Love Event. A dedication to giving back is core to what makes Subaru More Than a Car Company and our retailers More Than a Car Dealer, " said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "Helping to match Subaru owners with a charity they believe in is one of the greatest gifts we can give this season, and we hope that it forges a connection that lasts for years to come.”
Subaru says since the campaign started in 2008, Subaru and its retailers have donated over $288 million and supported nearly 2,300 hometown charities over the years as a part of the Subaru Share the Love Event. To learn more, visit: www.subaru.com/share
Photo: Subaru.