For the eight consecutive year, Subaru of America is teaming up with The Leukemia & Lymphoma Society (LLS) to support cancer patients during Subaru Loves To Care Month. Subaru says its renewed partnership with LLS reflects its commitment, and that of its U.S. network of retailers, to support families and children impacted by blood cancer.
During the month of June, Subaru says over 600 of its retailers will provide warm blankets and handwritten messages of hope to patients facing cancer.
Other initiatives are also taking place.
Subaru says by the end of 2023, Subaru of America and its retailers across the country will have supported nearly 300,000 cancer patients. Subaru is also pledging to match donations to LLS.org during Subaru Loves to Care month from June 1-30, 2023, up to $150,000 in total. Subaru says it is the largest automotive donor to LLS.
“Everyone deserves the opportunity to lead a healthy life, and for those in the fight of their lives facing cancer, we want to extend our heartfelt encouragement and admiration,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, “Their courage is an inspiration to us all and together with our retailers, we’re committed to showing our support with a measure of warmth and love from our Subaru family to theirs.”
Subaru says that every three minutes in the U.S., a new patient is diagnosed with leukemia, lymphoma, or myeloma. As the treatment and rehabilitation process can often be long and arduous, blood cancer patients can be left feeling cold, confined, and in a weakened state. Thousands of Subaru owners and retailer employees have contributed messages of hope throughout the Subaru Loves to Care initiative - a tradition Subaru says they proudly continue in 2023 to show support for their community members during an emotionally and physically challenging time in their lives.
“We’re grateful for our longstanding partnership with Subaru and its retailers in support of LLS’s mission to improve the quality of life for blood cancer patients and their families and invest in cutting-edge cancer research,” said E. Anders Kolb, M.D., President and CEO of the Leukemia & Lymphoma Society. “Through Subaru’s generous contributions and coordination of on-site blanket and care-kit deliveries, the company demonstrates its steadfast commitment to providing patients with support, encouragement and hope when they need it most.”
If you'd like to write messages of hope for patients in your community, Subaru invites you to visit your local Subaru retailer. You can also learn more about Subaru Loves to Care by visiting subaru.com/care.
Photo Credit: Subaru.