$288 million! That's how much Subaru of America says its donated in charitable donations over the past 16 years through its annual Share The Love event. For 2023, Subaru says the event surpassed its goal, reaching $31.6 million overall to charities nationwide, with Subaru and its retailers donating over $24 million to local organizations through the hometown charity portion of the campaign.
Subaru says all of its U.S. retailers participated in the 2023 Share the Love campaign demonstrating their commitment to being "More Than a Car Dealer." Customers purchasing or leasing during the campaign period could choose one of four national charity partners or a local hometown charity of the retailer's choice to receive donations. Subaru says the overwhelming majority of donations, over three-quarters, went to local charitable organizations, with more than $24 million being donated to over 830 hometown charities close to Subaru owners' hearts.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "Here at Subaru, our commitment to community is all about showing love and support in ways that make a meaningful difference. This year, Subaru retailers and customers demonstrated their dedication by donating a record amount to local and national organizations. Subaru is truly More Than a Car Company, and we're incredibly grateful to our retailers and customers who share our values and helped make the 2023 Share the Love Event a tremendous success."
Subaru's Share the Love Event dates back to 2008. It's held at the end of the year through the holiday season to give back to charities in the communities. From November 16, 2023, through January 2, 2024, for any new vehicle purchased or leased at every retailer around the country, Subaru and its retailers donated a minimum of $300 to charity.
Photo Credit. Subaru.
Subaru says it has a longstanding relationship with national charity partners, including The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation, who collectively received over $7 million in donations. Subaru and its retailers nationwide selected 832 hometown charities within their local communities, and overall, these organizations received a record $24 million in contributions.
Photo Credit: Subaru.