Top 10 Fastest & Slowest Selling Vehicles

You hear me talk a lot about the day’s supply of vehicles.  Automakers and car dealers live and die by that number.  For dealers, it tells them if they have too much inventory that they are paying interest on.  For automakers, it directs them where to put their incentive spending.  Most people in the auto industry still live and die by the 60-day rule, meaning anything more than that shows an excess of vehicle.  Any number less than 60 means more vehicles are needed.

What does days supply mean?  Simply, it is the number of days it would take to sell completely out of a particular model of car, based on the current sales rate, with no additional inventory coming in. 

Why should you care?  If a vehicle has a high day’s supply, those will be bargains.  These vehicles will have the best incentives and the biggest dealer discounts.  A low day’s supply means the complete opposite-fewer incentives and dealers hanging on to make the most money they can.

You’ll notice a trend in the vehicles with the lowest day supply:  9 out of 10 of them are made by Toyota.  The company just cannot keep up with demand, and frankly they love having a low day’s supply.  It keeps the brand relevant and sought after. The fact that they are by far the leader in hybrids, and didn’t jump on the electric bandwagon is really paying dividends for them.

Here are the 10 top slowest sellers as of the end of October and the day’s supply:

1. Nissan Z:  350 day supply
2. BMW 5-Series: 305 day supply
3. Jeep Grand Wagoneer: 288 day supply
4. Fiat 500e: 288 day supply
5. Audi Q8: 270 day supply
6. Land Rover Discovery: 269 day supply
7. Hyundai Ionic 6: 263 day supply
8. Lincoln Navigator: 262 day supply
9. Jaguar XF: 254 day supply
10. Alfa Romeo Giulia: 243 day supply

Here are the 10 top fastest-sellers as of the end of October and the day’s supply:

1. Toyota 4Runner: 6 day supply
2. Toyota Highlander: 14 day supply
3. Kia Forte: 24 day supply
4. Lexus RX: 26 day supply
5. Toyota RAV4: 27 day supply
6. Toyota Sienna: 29 day supply
7. Toyota Camry: 31 day supply
8. Toyota Corolla: 32 day supply
9. Lexus GX: 33 day supply
10. Toyota Sequoia: 35 day supply

Source: CarsEdge.