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2024 Q2 U.S. Auto Sales Report: Toyota Is No. 1

Written by Jerry Reynolds | Jul 9, 2024 5:00:00 PM

Just looking at the sales numbers for the second quarter, total sales were down less than 1%, but these numbers cannot be relied on due to the CDK ransomware attack that consumed over 15,000 dealerships in the United States.  We’ll see those missing sales being reported in July.

In the top five, Toyota took the #1 position followed by Ford, then Chevy, Honda, and Nissan followed.  There were more winners than losers in the second quarter with notable showings from Volvo, Fiat, VW, and Lincoln, while Ram, Dodge, Chrysler, Audi, and Acura had the biggest losses, but again, who really knows what the real numbers looked like.

I included the all-electric automakers who generally just report estimates, so I don’t put much stock in them, but I have them for those who might be interested.  I’ve never actually figured out if the Tesla numbers are accurate, but I do believe the Rivian numbers.

The year-to-date numbers are not final yet, but I’ll have those for you when available.

2024 2nd Quarter U.S. Auto Sales

Here are your winners and losers for the 2nd quarter, bearing in mind the computer issues with many dealerships:


  Manufacturer      Q2 2024    vs Q2 2023
1. Toyota
532,809
  9%
2. Ford
508,543
Flat
3. Chevrolet
447,705
 1%
4. Honda
322,815
5%
5. Nissan
222,598 
2%
6. Hyundai
214,719
2%
7. Kia
206,839
  2%
8. Subaru
169,447
  5%
9. GMC
159,585
  2%
10. Volvo
149,299 
13%
11. Jeep
147,147
19%
12. Ram
105,485
  26%
13. Mazda
102,383
  7%
14. Volkswagen
100,612
  31%
15. BMW
91,237
  4%
       16. Lexus
       88,740
        9%
       17. Mercedes-Benz
       84,662
      4%
18. Dodge
49,787
17%
19. Audi
48,687
  12% 
20. Buick
45,445
6%
21. Chrysler
39,766
  19%
22. Cadillac
38,455
1%
23. Acura
33,642
16%
24. Lincoln
23,923
19%
25. Mitsubishi
22,727
8%
       26. Porsche
       21, 304
      13%
        27. Genesis
       17, 044  
    2 %
       28. INFINITI
      14,123
       15%
29. MINI
5,898
22%
30. Alfa Romeo
2,492
8%
       31. Maserati
       1,800
        20%
 32. Bentley
735
  20%
        33. McLaren
      425
       10%
 34. Rolls-Royce
325
  8%
 35. Fiat
315
  120%

 

  1. Toyota: 532,809 Up 9%

  2. Ford: 508,543 Flat

  3. Chevrolet: 447,705 Down 1%

  4. Honda: 322,815 Up 5%

  5. Nissan: 222,598 Down 2%

  6. Hyundai: 214,719 Up 2%

  7. Kia: 206,839 Down 2%

  8. Subaru: 169,447 Up 5%

  9. GMC: 159,585 Up 2%

  10. Volvo: 149,299 Up 13%

  11. Jeep: 147,147 Down 19%

  12. Ram: 105,485 Down 26%

  13. Mazda: 102,383 Up 7%

  14. Volkswagen: 100,612 Up 31%

  15. BMW:  91,237 Up 4%

  16. Lexus: 88,740 Up 9%

  17. Mercedes-Benz:   84,662  Down 4%
      

  18. Dodge: 49,787 Down 17%

  19. Audi: 48,687 Down 12%

  20. Buick: 45,445 Up 6%

  21. Chrysler: 39,766 Down 19%

  22. Cadillac: 38,455 Down 1%

  23. Acura: 33,642 Down 16%

  24. Lincoln: 23,923 Up 19%

  25. Mitsubishi: 22,727 Down 8%

  26. Porsche: 21,304  Up 13%

  27. Genesis: 17,044 Down 2% 

  28. INFINITI: 14,123 Down 15%

  29. MINI:  5,898 Down 22%

  30. Alfa Romeo: 2,492 Up 8%

  31. Maserati: 1,800 Up 20%

  32. Bentley: 735 Down 20%

  33. McLaren: 425 Up 10%

  34. Rolls-Royce: 325 Down 8%

  35. Fiat: 315  Up 120%

 

Electrics:

  • Tesla: 149,200
  • Rivian: 13,171
  • Polestar: 2,300
  • Vinfast: 700
  • Lucid: 500
  • BrightDrop: 490
  • Karma: 1

Photo Credit: Toyota.
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