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Which New Vehicles Are Selling Above And Below MSRP

Written by CarPro | Aug 3, 2023 5:20:06 PM

Demand for new vehicles is still very strong and dealers still can’t get all the hot sellers they would like.  At the same time, electric vehicles are stacking up on car dealer lots.

Our friends at iSeeCars.com looked at which vehicles were selling over sticker price, and which ones were selling for less than MSRP.  Researchers say that inflation, interest rates, and employment concerns have had little impact on new car demand.

Key Takeaways

Models Priced Below MSRP:


  • Four of the six models priced below MSRP are hybrids or electric, suggesting a reduced demand for “green” cars 
  • 20 Models are priced 18 percent or more above MSRP, including the Jeep Wrangler Unlimited, Mini Hardtop,  Genesis GV70, Cadillac CT4-V, and the Porsche Taycan.

To see the full iSeeCars.com report, click here →

Photo Credit:  Wellnhofer Designs